Nike's 'Sports Knowledge Underground' E-learning Initiative |
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ExcerptsBackground Note
Sports Knowledge UndergroundThe team came out with the Sports Knowledge Underground (SKU), an online interactive program with flash animation and sound. Regarding the origin of the name, Donahue said, "We were throwing out ideas, and someone suggested that we needed to come up with something edgy, something underground."... ResultsThe e-learning program met with good response. By the end of 2006, over one million modules had been completed and more than 50,000 hours of product training were delivered. By early 2007, SKU was used to train more than 35,000 sales associates across its own stores and that of other retailers... Exhibits
Exhibit I: The Swoosh - Nike's Logo |
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